Free shipping on orders over RM100 (WM) | RM200 (EM)
Free shipping on orders over RM100 (WM) | RM200 (EM)
Home / Our Story
Our story
SeedPeak began at home, with a mother looking for something gentle enough for her daughter’s sensitive skin. Today, that same care goes into every bottle we make for families across Malaysia.
Founder & formulator
When Chloe Ann Tan’s daughter was only a few months old, her skin began to flare: cradle cap, eczema, painful rashes on her face and body. For years, the family tried steroid creams and medication. The flare-ups kept returning, and her skin became thinner and more fragile.
Chloe, a technical trainer and writer from Penang, started researching how skin heals and studying natural skincare formulation. What began as a way to care for her own child grew into a formulation project, then a side business, and in 2023 a full-time commitment.
Her goal was simple: not many bottles to solve one problem, but one bottle that solves many. Gentle, nature-based care that works for sensitive skin, at a price families can keep up with.
As featured in
Watch our story
Hear from our founder, Chloe Ann Tan, on the journey from her daughter’s eczema to the gentle, halal-certified care families trust today.
“If I wouldn’t use it on my child, I wouldn’t put it on anyone’s skin.”
Chloe Ann Tan, Founder & Formulator
Why SeedPeak
A sensitive-skin brand built around simple routines, formulation knowledge and trusted product standards.
Inspired by a mother’s care journey.
Years of learning and formulation work.
Created for dry, sensitive and easily irritated skin.
KKM/NPRA-notified and Halal-certified.
Formulation philosophy
We treat skincare the way we treat food: honest, purposeful ingredients with no unnecessary fillers. Every ingredient is chosen for how well it works and how safe it is for sensitive skin, from babies to grandparents.
What we leave out
Antioxidant-rich berries and fruits for daily skin comfort.
Chamomile, centella and herbs known to soothe skin.
Coconut-derived, mild bubbles that don’t strip.
A COSMOS-standard system instead of harsh preservatives.
Product standards
Gentle shouldn’t mean uncertain. Every SeedPeak product is made and checked to standards families can rely on.
Certified to MS 2634 (cert. 3 129-06/2025).
Notified with Malaysia’s Ministry of Health.
Made in a GMP-certified facility.
No steroids in any product.
Formulas tested and carefully sourced.
Gentle enough for the whole family.
Sustainability
Caring for sensitive skin goes hand in hand with caring for the world our children grow up in. Here’s how we keep SeedPeak gentle on the planet.
Powered by medicinal plants and natural superfoods.
No animals and no animal by-products, ever.
Ingredients chosen to protect rivers, seas and soil.
No endangered plants or animals in our products or scents.
Scented by nature, with COSMOS-approved preservatives.
Refill packs, replaceable pump heads and reusable sticker-back bottles.
Recyclable bottles, courier bags, cardboard boxes and paper bags.
Hair, face & body in one bottle means less plastic.
Community
SeedPeak is a small Malaysian brand, and we believe in giving back where we can. From sports events to shelters and flood relief, here are some of the people and causes we’re proud to support.
Organising a community event or looking for a local partner? We’d love to hear from you.
Not sure where to begin? Tell us about your skin and your day, and we’ll suggest a simple SeedPeak routine.
