Stage 1 • Skin Check

Tell us what you're noticing today, so we can guide your next steps.

Captured —

Register & consent

Just the basics, so we can save your SkinGuide and let you return to it later.

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Name *

Email address *Used to save and retrieve your SkinGuide record.

Mobile number *Used to help verify and retrieve your SkinGuide record.

Please complete name, mobile number, a valid email address and consent before continuing.

Captured automatically in the background

These fields are not questions for the user. They preserve attribution and SkinGuide history.

HCP QR source—

Referral source—

Date / time—

User ID—

SkinGuide ID—

User ID stays with the person. Each new SkinGuide check or routine check-in creates a separate SkinGuide record.

Quick Skin Check

A few focused questions to suggest the most suitable starting routine.

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Who is this for? *

Age group *

What best describes the skin right now? *

Select all that apply.

When does it feel less comfortable?

How does skincare usually feel? *

Before we suggest a routine

Would you prefer an extra-gentle starting routine today?

Please complete who this is for, age group, at least one skin description, skincare comfort and your starting preference.

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SeedPeak routine

BUILD

Everyday moisture & protection

For dry, rough, itchy-feeling or sensitive skin that may prefer regular moisturising and protective care.

Confirm your routine

Tell SkinGuide which routine you have so the home guidance can follow the right pathway.

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Scan the QR on your routine boxIn production, the set QR can identify your routine automatically.

Or choose your routine *

Have you started using this routine yet? *

If you have already started, your Day 0 reference is still useful — SkinGuide will record when it was captured.

Please confirm which routine you have and whether you have started using it.

Skin Profile

A little more about the skin today before you begin your routine.

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Your SkinGuide profile Prefilled from your earlier SkinGuide answers.

Prefilled

Who is this for?

Age group

What are you noticing today?

Select all that apply.

How does it feel today?

Use the sliders as your own SkinGuide reference. 0 = not at all, 10 = very much.

Itchy feeling0

Dryness0

Comfort0

What can you see? (select if any)

Optional — choose only what you can see.

Please confirm who this is for, age group and at least one current skin observation.

Where is it?

Which areas feel dry, rough, itchy or sensitive? Tap one or more areas to create your Day 0 reference.

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Front view

Front view — tap skincare areas

Back view

Back view — tap skincare areas

Selected areas

Coverage

Day 0 photos (recommended)

Use similar lighting and distance so future check-ins can compare the same area.

Area photo

Shows the selected skincare area

Snap or upload

Close-up

Shows the skin clearly

Snap or upload

Comparison

Nearby skin for comparison

Snap or upload

Please select at least one skincare area before continuing.

Before you start

These answers help SkinGuide keep your routine simple and comfortable.

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How does your skin usually feel with skincare? *

What are you currently using?

Product notes — optional

Any other skincare in your routine?

Other skincare notes — optional

SkinGuide uses this only to understand your current skincare routine.

When does the skin feel less comfortable?

Select any situations that commonly affect how the skin feels.

Please choose how your skin usually feels with skincare before submitting.

Your Skin Report

Your starting skin summary

Skincare comfort—

Itchy feeling0 / 10

Dryness0 / 10

Comfort0 / 10

Your skin today

A simple summary of what you shared with SkinGuide.

For / age	—
What you noticed	—
Areas	—
What you can see	—
Current care	—
Other skincare	—
Comfort context	—

What We’d Suggest for You

Thank you for sharing a little about your skin. Here’s a simple routine to help you care for it gently, one step at a time.

Select your SeedPeak routine set.

Choose the routine set you currently have so SkinGuide can guide the correct starting steps.

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Please select the SeedPeak routine set you currently have.

Login or register

Use your SkinGuide account, or create one so we can save your SkinGuide and future routine check-ins.

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Name *

Email address * Used to save and retrieve your SkinGuide record.

Mobile number * Used to help verify and retrieve your SkinGuide record.

Please complete name, email, mobile number and consent before continuing.

Meet your routine: Welcome to your SeedPeak routine

Three simple steps. I’ll guide you through them.

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▶

Routine introduction video Video link can be updated from Admin → Program & Access.

01WASH

→

02LOTION

→

03SOS+ CREAM

First-Use Check: Let your skin meet it gently

One product. One small area. A little time.

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Try a little

Apply a small amount to a small area of skin that feels comfortable.

Give it some time

Notice how the area feels before using the product more widely.

Comfortable?

If it feels comfortable, gradually use it over the intended skincare area. Then introduce the next product.

What if my skin doesn’t feel comfortable? +

Stop using that product and rinse if appropriate. Return to skincare your skin already feels comfortable with. If you are concerned about your skin, seek appropriate healthcare advice.

A gentle reminder

Introduce one product at a time so it is easier to notice how each product feels before introducing the next one.

How much should I use? No measuring needed.

Here’s an easy way to remember it.

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WASH

💧 Start small

Enough to spread comfortably over wet skin.

Clean, not squeaky-dry.

LOTION

🌿 Cover the area

Light, even moisture while skin is still damp.

Best within 3 minutes after showering.

SOS+ CREAM

🛡️ Match the layer to the need

Thin for everyday maintenance. Thicker for targeted extra care.

Note

Your skin and the size of the area will determine the exact amount — these are starting guides, not strict rules.

When should I use them? Three moments to care for your skin.

Use these as helpful moments — not strict rules.

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AFTER SHOWER

💧 Moisture goes on first

Pat skin gently dry, leaving it slightly damp. Apply Lotion — ideally within about 3 minutes.

Lotion first. SOS+ Cream where needed.

DURING THE DAY

🌿 Follow what your skin needs

If skin feels dry, tight or uncomfortable, reapply Lotion. For areas where you prefer richer moisturising or added protection, use SOS+ Cream.

No need to wait until bedtime.

BEFORE BED

🌙 Protect through the night

Apply Lotion first, then layer SOS+ Cream over areas that feel dry or rough. Keeping skin comfortably moisturised can help it feel comfortable through the night.

Helps hold moisture in longer while you sleep.

You’re ready to begin 🌿

Over the next few days, simply notice:

ComfortDrynessProduct comfortHow each product feels

You don’t need to remember everything — SkinGuide will guide you through these during your routine check-in.

Routine check-in

Record how your skincare routine has been feeling. Each check-in is saved separately while your Day 0 reference stays unchanged.

Stage 3 • 1 of 3

Your routine timeline

Each check-in is saved as a separate routine update. You can return on Day 3, 7, 14, 28 — or add a custom check-in whenever useful.

0 updates

No routine check-ins yet. Your Day 0 reference remains available for comparison.

Add a routine check-in

Choose the milestone that best matches today. Previously saved days stay in your timeline and are never overwritten.

Check-in date

Since the last check-in, what changed?

How does the skin feel today?

Itchy feeling0

Dryness0

Comfort0

Overall skin comfort compared with Day 0

How moisturised does it feel?5

Routine use

What can you see now?

How does each product feel?

Choose the closest answer for each product you have used.

Wash

Lotion

SOS+ Cream

What do you need help with?

Check-in photos of the same area

Match the Day 0 angle, distance and lighting as closely as practical.

Stage 3 • 2 of 3

Day 0 area: Not yet selected

Check-in area photo

Repeat the location photo

Snap or upload

Check-in close-up

Repeat the close-up

Snap or upload

Optional comparison

Nearby comparison area

Snap or upload

Check-in saved

Check-in linked to your original Day 0 reference.

Saved

Itchy feeling0 → 0

Dryness0 → 0

Comfort0 → 0

Overall comfortMore comfortable

Routine check-in summary

Skin feel, routine use and what you noticed.

Day 7

What changed	—
Routine use	—
What you can see	—
Moisturised feel	—
Help needed	—

Your check-in is saved

Your latest SkinGuide check-in has been saved to your SkinGuide record.

Your routine check-in is now part of your SkinGuide record so you can compare it with earlier check-ins.

SeedPeak SkinGuide Administration

Users, partner routing & program oversight

Review SkinGuide journeys, acquisition sources, partner attribution and commercial performance.

Prototype admin workspace

Registered users0Profiles in SkinGuide

Clinics & pharmacies0Partner / retail entry points

Distributors0Upstream network owners

Active check-ins0Journeys with routine check-ins

Admin flow

Work from the user first, then confirm acquisition source and commercial attribution.

Find the userProfile, source, routine, starting point and follow-up status.

Review the summarySee what was reported without exposing admin-only routing in User View.

Confirm partner routingDistributor / sales rep / clinic / pharmacy + parent relationship.

Confirm commercial attributionStore the partner contact used for commercial administration and reward support.

Current user attribution

Source and ownership chain captured from the QR / referral route.

Current partner contact Not configured

Current SkinGuide design • V4.33

Routine guidanceIntroduction is now simplified into Meet your routine → First-Use Check → Let’s get started → When to use.

User-safe ResultsResults use warmer, user-facing guidance and no longer expose internal routing or implementation notes.

Follow-upMultiple routine check-ins remain stored as separate timeline records.

Admin structureUser Profiles and Partner & HCP Setup are now the primary operational workspaces.

Dashboard

At-a-glance SkinGuide, acquisition and commerce intelligence.

Prototype data

SkinGuide users0Registered profiles

Completion0%Day 0 / registered

Attributed orders0WooCommerce-ready

Attributed revenueRM 0Gross order value

Net contributionRM 0After demo waterfall

Repeat purchase0%Returning buyers

Order conversion0%Orders / registered users

Average order valueRM 0Attributed orders

Benefit + reward costRM 0Benefits, referrals, rewards, overrides

Reward liabilityRM 0Pending/earned less reversals

Routine mix

Acquisition mix

Journey funnel

Step	Users	Rate

Sales snapshot

Measure	Value

User profile & summary

Select a user to review the profile, starting point and routing.

User	Source	Routine	Check-ins

Partner directoryAdd a clinic, pharmacy, HCP, distributor, sales rep or other commercial partner.

Entity	Type	Parked under	Partner contact email	Notify

Partner & HCP setup

Create a new partner or update its commercial attribution and ownership relationship.

Entity code

Organisation / person

Commercial category

Parked under / parent

Assigned sales rep

Partner contact email Administrative contact for the clinic, pharmacy or partner. SkinGuide skin data is not emailed to this address.

Enable commercial attribution for this partnerUsed for attribution, patient-benefit eligibility and reward administration. Cosmetic SkinGuide answers are not emailed to the partner.

SkinGuide program architecture

Admin sees the complete program, while users only see the QR pathway they entered.

Routine Finder • Stage 1 QRRegister & consent → Quick Skin Check → Suggested routine

Not started

Select RoutineSelect owned routine → Login / register + optional HCP attribution code

Not started

Your Starting PointSkin Profile → Where is it? → Before you start → Results

Not started

IntroductionMeet your routine → First-Use Check → Let’s get started → When to use

Not started

Follow UpMultiple routine check-ins remain separate and comparable to the Day 0 reference

0 updates

QR access

Use separate links for the Routine Finder and Start-at-Home pathways.

Stage 1 QR • Routine Finder ?access=stage1

Stage 2 QR • Start at Home ?access=stage2

Routine introduction video

Paste a video web link here to update 03 Introduction → Meet your routine without changing the SkinGuide HTML version.

Routine introduction video link Supports YouTube, Vimeo, Loom and direct MP4/WebM/Ogg links. Use an HTTPS link. The WordPress setting is the production source; local storage is used only as a prototype fallback.

User View never needs to expose acquisition codes, commercial rules or admin implementation notes. Those remain here.

Production source: SkinCheck/SkinGuide event log + partner attribution + WooCommerce orders. Commercial percentages stay server-side.

Completed SkinCheck0QR1 completed

Proceeded to SkinGuide0QR2 started

Completed SkinGuide0Introduction completed

BUILD set0Selected / owned routine

BALANCE set0Selected / owned routine

Starter → restock—Average days

Monthly attributed sales

Gross revenue and net contribution trend.

BUILD vs BALANCE

Routine-set mix from SkinGuide users.

Users and commercial value by HCP • monthly

One view for HCP acquisition, waterfall, affiliate, override and net contribution.

Month	HCP	Users	Orders	Gross	Patient discount	Waterfall	Affiliate	Distributor override	Net

Role payout • monthly

Distributor / override / quasi / school / clinic / retail / KOC affiliate / website affiliate.

Month	Distributor	Override	Quasi	School referral	Clinic referral	Retail referral	KOC affiliate	Website affiliate

8-route performance

Orders are resolved against the selected route configuration automatically.

Route	Orders	Gross	Commercial deductions	Net	Net %

Registered users0SkinGuide profiles

Day 0 completed0Cosmetic Skin Reports

Routine check-ins0Saved follow-up records

Restock conversion—WooCommerce source required

Attributed orders—WooCommerce source required

Attributed revenue—WooCommerce source required

Repeat purchase—WooCommerce source required

Avg. reorder days—WooCommerce source required

Order conversion—Orders / registered

Average order value—Attributed revenue / orders

Net contribution rate—After commercial waterfall

Reward liability—Earned/pending less reversals

Routine mix

Current available routine distribution from completed SkinGuide journeys.

Skin needs intelligence

Cosmetic observations only. No disease or diagnosis categories.

Acquisition & partner attribution

Compare clinic, pharmacy, distributor, sales-rep, affiliate/referral and SeedPeak-direct sources.

Journey funnel

Production values come from server-side analytics events and WooCommerce order events.

Step	Users	Rate

Attributed sales by source

Source	Orders	Revenue	Net

Repeat & reorder

Measure	Value

Sales intelligence

Production dashboard should join acquisition → SkinGuide routine → restock click → WooCommerce order → repeat purchase without exposing commercial rules to the browser.

Dimension	Useful measures	Decision supported
Routine	Conversion, AOV, repeat rate, reorder days	Bundles, stock planning, retention
Source	Users, orders, revenue, contribution	Channel investment
Skin need	Observation mix, routine selected, product comfort	Education, product development
Partner	Attributed users, orders, benefits, rewards, reversals	HCP / clinic / pharmacy programme ROI

Commercial efficiency

Measure	Value

Founder watchlist

Signal	Why it matters
Funnel drop-off	Find the biggest loss from registration → report → check-in → restock → order.
Partner conversion	Compare users, orders, AOV, repeat rate and net contribution by commercial category.
Reward liability	Track earned/pending rewards, reversals and amounts still payable.
Contribution leakage	Watch patient benefit + affiliate/referral + partner reward + override + channel cost.
Reorder cohort	Compare 30/60/90-day repeat purchase and average reorder days.
Routine/product demand	Use BUILD/BALANCE and product purchase mix for stock planning.

8-route configuration database / form

Enter the approved percentage for each component. Every attributed WooCommerce sale should snapshot the active route + rule version at the time of purchase.

Buyoff note: rates below are prototype placeholders so you can test the automatic calculation. Replace them with your approved percentages before production. The production plugin must store these values in WordPress/database only — never in public QR HTML/JavaScript.

8 routes

Price waterfall

Rule values are resolved server-side. The public SkinGuide receives only the outcome it needs.

Gross selling priceWooCommerce order

→

Patient benefitEligible rule only

→

Affiliate / referralAttributed source

→

HCP / partner rewardEarned after eligible status

→

Distributor overrideIf applicable

→

COGS + channel costsPrivate server-side data

→

Net contributionAdmin only

Production rule: prices, margins, COGS, benefit percentages, reward percentages, affiliate rates and override formulas must never be embedded in HTML or public JavaScript.

Attribution hierarchy

Keep identity and commercial rules separate so a permanent HCP/partner code never exposes its reward structure.

Acquisition sourceQR / direct / campaign / affiliate / referral

captured

Partner identityClinic / pharmacy / HCP / distributor / sales rep

validated

Commercial rule lookupEffective-dated and versioned on the server

private

Order snapshotFreeze the rule version used for that WooCommerce order

auditable

Commercial rule registry

Rule family	Stored	Public?
Patient benefit	Type, value, eligibility, dates, version	No raw value
HCP / partner reward	Type, value, trigger, cap, version	No
Affiliate / referral	Code, rate/rule, attribution window	No
Distributor override	Parent relationship + rule	No
Channel waterfall	Channel, costs, COGS, effective dates	No

Reward ledger

Append-only ledger. Refunds and cancellations create reversal entries rather than deleting earned history.

Order	Partner	Entry	Status
No WooCommerce ledger entries in this standalone prototype.

Example order waterfall

Select an attributed order to see how the commercial layers reconcile.

Order

Reward ledger

Append-only example ledger. Refunds are reversal entries, not deleted history.

Order	Beneficiary	Entry	Amount

Microsite data architecture

AuthenticationWordPress account / passwordless verification; secure HttpOnly session cookies; rate limiting.

server

AuthorisationLeast-privilege roles. User sees own SkinGuide; commercial admins see finance rules; partners do not receive cosmetic answers.

RBAC

ConsentVersioned consent text, purpose, timestamp, user/session and withdrawal state.

audit

SkinGuide recordsCosmetic observations, routine recommendation, product comfort and check-ins only.

minimise

Commercial rulesSeparate tables and admin capability. Never expose margins, COGS or reward formulas in client code.

private

WooCommerceServer-side benefit calculation, immutable order snapshot, reward ledger and refund reversal.

ready

Security controls

Transport	HTTPS only; secure cookies; HSTS at server/CDN
Input	Server validation + sanitisation + output escaping
Database	Prepared SQL; least-privilege DB user; encrypted backups
REST API	Nonce/session auth, capability checks, rate limits, no PII in URLs
Uploads	Private storage, MIME/size checks, random names, signed access
Audit	Consent, admin rule changes, reward entries, access/security events
Retention	Documented retention + deletion/export workflow
Secrets	wp-config/environment; never HTML, JS or repository

Production API contract

Endpoint family	Purpose	Access
/auth/*	Request/verify passwordless login	Rate-limited public → secure session
/profile & /consent	User profile and consent history	Authenticated user
/skinguide/day0 & /checkins	Cosmetic SkinGuide records	Owner / authorised admin
/attribution	Capture HCP, affiliate, referral and campaign source	Validated session
/commercial/resolve	Server-side rule resolution	Server/admin; minimal public result
/analytics	Aggregated dashboard statistics	Authorised admin

Healthcare professional

SkinGuide Partner Overview

Commercial partner workspace is not used for cosmetic SkinGuide answers in v4.40.

HCP workspace

01 • Your patient list

Linked HCP

Patients connected to the same clinic / pharmacy notification route.

SkinGuide notifications sent to Not configured

02 • Patient profile & progress

Selected patient

Review one patient at a time without losing the full HCP patient list above.

User ID—

Latest assessment—

Referral source—

Notification email—

Latest patient summary

Patient-reported information from the selected SkinGuide record.

Starting point

For / age	—
What you noticed	—
Body areas	—
What you can see	—
Reactivity	—
Current care	—
Product notes	—
Treatment	—
Treatment notes	—
Safety flags	—

Skin progress at a glance

Starting-point and latest progress records shown together for faster review.

No follow-up

Itchy feeling—

Dryness—

Comfort—

Overall—

Starting pointStarting point

Area

No starting-point area photo

Close-up

No starting-point close-up

Comparison

No comparison photo

Latest progressNo follow-up yet

Area

No progress area photo

Close-up

No progress close-up

Comparison

No comparison photo

Comparable photos will appear here when available.

Notifications

Starting-point completion, follow-up updates and priority triggers for this patient.

HCP updates

No notification has been triggered yet.

HCP review note

Professional notes remain separate from patient-authored answers.

HCP field

Working note / consultation context

Review status

Visits & review timeline

Planned follow-ups and previous SkinGuide records for the selected patient.

Patient timeline